Posts Tagged ‘improving custoemr relationship’

Managing the Customer Experience

Monday, June 16th, 2008
Managing the Customer Experience

In a world of e-business, the channels for connecting with customers have become splintered, reflecting a new and more complex reality. Customers can use your website, obtain information to compare your company with others, and to contact you by email.

They can call your call centre, go through 4 or 5 levels of IVR, hold for 25 minutes and still be disconnected before speaking to a real person. Their experience of interacting with you can be satisfactory, but rarely satisfying. Has the interaction been designed to engage the customer or merely to keep your costs as low as possible?