The Customer Experience
Thursday, November 26th, 2009Considering your customers’ criteria for a successful product and service enables the process of defining the experience you want your customers to enjoy in dealing with your company.
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Considering your customers’ criteria for a successful product and service enables the process of defining the experience you want your customers to enjoy in dealing with your company.
As the marketplace becomes more competitive, delighting customers through excellent service is the only real path to business sustainability. This event examines service strategy, its effect on profit and revenues and how to design and re-engineer processes to deliver the required customer experience. It can be tailored to meet the needs of Senior Managers as they develop service strategy, and teams who will implement the strategy. It presents a new management paradigm for completely reenergizing the company, by developing customer retention strategies to grow revenue and profit.

Every operator would like to have its customers saying how delighted they are with the service they are receiving. However, high levels of customer satisfaction are not easy to achieve. But there are some top level principles which can help companies navigate to better customer service. In this article Allan Drew of Coote Harvard explains the cumulative nature of building great service.

In a world of e-business, the channels for connecting with customers have become splintered, reflecting a new and more complex reality. Customers can use your website, obtain information to compare your company with others, and to contact you by email.
They can call your call centre, go through 4 or 5 levels of IVR, hold for 25 minutes and still be disconnected before speaking to a real person. Their experience of interacting with you can be satisfactory, but rarely satisfying. Has the interaction been designed to engage the customer or merely to keep your costs as low as possible?