The Customer Experience
Thursday, November 26th, 2009Considering your customers’ criteria for a successful product and service enables the process of defining the experience you want your customers to enjoy in dealing with your company.
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Considering your customers’ criteria for a successful product and service enables the process of defining the experience you want your customers to enjoy in dealing with your company.

Every operator would like to have its customers saying how delighted they are with the service they are receiving. However, high levels of customer satisfaction are not easy to achieve. But there are some top level principles which can help companies navigate to better customer service. In this article Allan Drew of Coote Harvard explains the cumulative nature of building great service.