Commercial Awareness
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Who Should Attend?
Company managers, regulators and industry change agents.
Event Objectives
- Provide an understanding of organisations in a competitive market, serving customers and optimising company performance
- Give an understanding of company financial measurement and performance
- Enable managers to understand the key features of marketing and how it is used to influence company performance
- Provide an understanding of customer relationship management
- Give managers tools that can assist in driving through change
Event Topics:
- Business principles
- The changing market place
- Finance and investment appraisal
- Corporate performance and shareholder value
- Customers and their requirements
- Marketing and other key influencers of customer perception
- Pricing
- Customer relationship management
- Organisational/ business models and their key success factors
Event Information
Duration: 1 or 2 Days
Format: Management workshop, facilitated by an experienced change practitioner.
Maximum: 18 participants
Benefits:
This event focuses on the commercial understanding required in the business, enabling managers to more fully appreciate the environment in which the company operates and make more informed commercial decisions as a result. As the marketplace becomes more competitive, delighting customers through excellent service is the only real path to business sustainability. This event examines corporate priorities for the client company, their effect on profit and revenues and how to make profitable decisions when managing company contracts. It can be tailored to meet the needs of Senior Managers as they develop service strategy, and teams who will implement the strategy.
Follow-up events:
- Introducing Customer Focus
- Managing Successful Projects
- Leading through Change
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