Commercial Management
The challenge of performance is in translating strategy to action. Excellent Strategies that are not understood, owned and delivered by the workforce will falter at their first step.
When teams focus on their specific day-to-day responsibilities, commercial considerations can take a back seat. For both private and public organisations, developing a commercial mindset can make an immediate impact on the bottom line.
Commercial awareness can provide priority and focus to a change programme that enables managers and their teams to understand their commercial objectives, drivers of performance and the cost of doing business.
The aim of a commercial awareness programme is to improve the quality of commercial decision-making through broadening knowledge and scope of thinking. This includes understanding revenues, costs and opportunities for improvement on the one hand, and customer expectation and actual experience on the other.
To ensure success, managers need to be supported by timely and regular management information allowing them to monitor progress, fine-tune actions, and deal with problems in an effective way. Hand-offs in cross-functional processes usually result in delay and added cost and can affect results in an end-to-end process. A management focus on building healthy relationships across the process formalises outcomes in delivering an excellent customer experience and helps establish cost-effective operational activity.
Coote Harvard can enable the organisation to establish and maintain a commercial focus through connecting the engagement and capabilities of the people with the aspiration and infrastructures of the organisation. We support commercial decision making through encouraging managers and the workforce take a commercial attitude to their work.
How do we encourage a commercial mindset?
Consultancy to:
- define the commercial environment
- create the commercial storyfor communication to managers and staff
- identify measures to drive commercial focus and monitor performance
- establish rapid decision making
- develop an approach to encourage ownership and engagement
- establish a monitoring process
Training Events:
- Commercial & Financial Awareness
- Business Simulations
- It’s Our Business


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